Viral marketing has proven to be very successful for many online companies, so long as they get it right. That`s the trick though: to get it right. There are many reasons why viral marketing can sometimes hit the mark, and will at other times slither into underground territory where no one takes any notice of it. Finding the right playing field can be tricky, but once you`ve correctly targeted and researched your market, your viral campaign should be set to go. Only the right target market will catch on to the intent of the campaign, so double check that you are distributing/introducing it into the appropriate social community.