Recently, E-Consultancy posted a few articles regarding the state of play of some of the UKs biggest retail brands and their online performance. Upon closer scrutiny it appears as though many of these retailers are making the same mistakes, and although these brands are paying a lot of money for PPC campaigns, they are completely ignoring organic traffic. PPC is not the be all and end all of online marketing, and if you can`t find the Boots website in the top organic listings for the search phrase “Boots”, then you know there is a problem.

Here, in my opinion, are 6 of the biggest mistakes that many of these very well known online retail stores are currently making:

1. Redirects