MediaVision Blog : Search Engine Marketing

We all know that PageRank uses an algorithm based on the quality and quantity of inbound links to assign a rank (numerical weighting) to a webpage, but what is this new ‘social rank’?

SocialRank.com is a service developed by Mindvalley (a San Jose based company) to measure the quality of blog posts using a mathematical algorithm, so that readers don’t have to work their way through a mountain of irrelevant posts.

Vishen Lakhiani, co-founder of Mindvalley, tells us in an interview that people have tried to create filters for niche websites before, but failed because user votes don’t work for Niche topics. This is generally because the amount of people actually voting is minuscule in comparison to the amount of people that read the posts.

David Berkowitz from Media Post’s ‘ search insider’ suggests that it’s a catch 22 situation whereby you need lots of votes to make it count, but if you can’t attract enough visitors you wont get the votes, making it difficult for unknown blogggers to get recognised.

SocialRank.com differs from conventional social ranking methods in that it does not require reader’sreaders to vote or bloggers having to install anything. It ranks blog posts based on Reader’sreaders comments, backlinks from other related bloggers and few other important factors that haven’t been revealed.

There have been many arguments that favour the original method of determining a blog’s worth and believe that the novelty of ‘socailsocialrank.com’ will wear off as people realise that a mathematical formula can’t take precedence over human selection.

To make up your own mind take a look at their website www.socialrank.com.
With over 30 sites to choose from, and an expected 970 more to come, I am sure you will find one that interests you.