Is corporate SEO consulting falling on deaf ears?

Numerous online companies use the services of consultant SEO agencies or freelancers to do an audit on their developing website, with the intention of implementing the advice to improve their site and speed up the launch date. Usually, the consulting company passes on their recommendations to the site`s manager, but because of doubt or hesitation on the part of some stakeholders, the audit often doesn`t get put to good use. The result is a waste of time and resources by both parties. It would make a lot more sense to first ensure that all stakeholders are sold on the importance of web site optimisation, rather than allowing neglect to interrupt the implementation of SEO practices.

Companies often spend large amounts of money on the development and launch of their website. By ignoring a critical feature, such as search engine optimisation, companies miss out on the qualified traffic that can be directed to their site, through correct and effective optimisation. These companies don`t always neglect the initial step of hiring SEO experts to look through their sites to ensure web compliance, but they can easily misuse the service supplied to them.

The company in question may intend to implement the recommendations throughout the site from the start, but it is not always feasible, as obstacles pop up along the way. Some of the workforce may be distracted by other tasks; meanwhile the launch date looms closer. As a result, there are often many SEO changes that still need to be implemented in the little time that is left. This is typically where the CEO or development team steps in to say that they are not willing to extend the site`s launch date owing to possible SEO setbacks, despite the fact that this will probably hurt the site`s success more then extending the launch date by a week or two.

David Roth expresses how his team have discovered this the hard way. The importance of building a site in the most efficient manner (that is, making it search engine friendly) from the beginning has proven to be the only sensible way to go about it. Otherwise, the company and the development team spend the days following the launch trying to fix aspects that should/shouldn`t have been there in the first place.

By integrating SEO in the development phase of the website, the end result is certain to be a greater success than when it is left to the last minute. Making a site SEO compliant in the development phase may increase the initial workload, but it smoothes out the rest of the launch process. Commitment, patience, and support are the key elements to getting a site successfully optimised, and that means using all resources to your advantage. Aim not to waste good advice.

Tags: corporate SEO consulting, search engine optimisation, SEO agencies, SEO consultants