MediaVision Blog : Search Engine Marketing

Considering this week Firefox went for broke with its download day (and they really broke it at first too, oops…), I think it’s apt to look at what software will be available to us when Web 2.0 arrives. To me, downloading and starting up the new Firefox 3 was like eating sweeties, with the brand new buttons and the pre-emptive search bar and the Most Visited icon, sigh…

Net veteran Bernard Lunn recently wrote about the “enterprise software” that will host the Internet’s social/information move over to interoperability, and he made some general comments about what each will likely offer. For starters, they’ll operate on monthly subscription fees instead of fat licenses, keeping up the pressure on vendors, and taking the power out of the hands of big corporations and giving it to computer users.

Ideally, we’ll be able to get the hang of enterprise software very quickly, and it won’t date too quickly (hey, nerds can dream!). It will also facilitate conversation through a fine-grained firewall, solving those problems that are, like, so hot right now (security, privacy, confidentiality). The software’s related products will not be shoved down users’ throats, but will run in tandem (Lunn says “loosely coupled”) and use of the software in its R&D phases will be free. Lastly, they’ll be hosted as software as a service (or SasS), so we won’t have to personally download the platforms each time.

Lunn is backing Google, WordPress and 37 Signals, the last of which Time calls “One of the Net’s rising stars”. To me these changes indicate favour towards the little guy, and I’m all for the little guy. Bring on the candy!