MediaVision Blog : Search Engine Marketing

If you are not checking your paid advertising campaigns regularly, you should probably consider outsourcing your PPC. Of course, this is a rule of thumb and does not apply to everybody, as you may have a very small budget with limited campaign coverage.
If you are, on the other hand, spending a fair amount on PPC and not checking your campaign constantly for new competitors, competitor keyword bids etc., it might be worth your while outsourcing you campaign. In this way, you entrust your ROI to a company that deals with paid advertising every day, and knows all the latest tricks and tools in the industry.

There are a few more points to take into account before deciding to outsource.

Think about the following:

· Are you the only one bidding for your most important keywords?
· Do you have the time/manpower to perform all the necessary keyword research that is required in order to keep your keywords competitive?
· Do you know about the latest available keyword tools?
· Do you know anything about click fraud, or how you would find out if this were happening, or what you would do about it if it were?
· Do you have experienced copywriters to keep your ads up to an appropriate standard?
· Could you be spending your much needed ‘spare’ time on things that you are more qualified to deal with, and therefore increasing your ROI by outsourcing?

If you answered no to the first 4 questions and yes to the last then it may be time to consider outsourcing.

Your PPC campaign needs constant attention. If you don’t have the time or resources to keep up-to-date with the latest trends… hand it over.