Online advertising on the rise
Posted by Celeste Yates on 10 Oct 2007 at 09:42 am | Tagged as: PPC
In a recent report by the IAB (Internet Advertising Bureau) and PricewaterhouseCoopers, online advertising has grown by 41% in the first half of 2007. This makes it a market share of 15%. It has been reported that it could reach 2.75 billion pounds by the end of the year. This is a new high for online advertising.
In total, British advertising has grown by 3.1% due to this rise. Online Classified ads have grown by a staggering 72% year on year, with display advertising following at 33%. Paid-for-search has risen by 44%. British advertising has now reached 9.1 billion pounds in total.
The report also showed that more women and people over the age of 50 are spending more time on the Internet. This change is making more businesses advertise online, as the target audience just got larger.
Chief Executive, Guy Phillipson, of the IAB has said in a statement that “The online market is developing at an astounding rate and once again we see exceptional growth and a significant increase in market share.”
