MediaVision Blog : Search Engine Marketing

Google has been playing with the idea of testing and running ads on mobile for the last year and are now formally promoting the idea to SEM (Search Engine Marketing) firms. If Google’s mobile ad requirements conform to the accepted AdWords campaigns, then they will be automatically included in mobile AdWords distribution for free until the 18th of November. That’s right, For Free.

The display of the Ads will only consist of the heading and the sites URL. The site eligibility will be determined by its landing page and only the ads with mobile adaptability will be shown. You can see the ads on Google Mobile Search pages and it won’t cost the advertisers anything up until November the 18^th, so until then advertisers should experiment! You will be able to manage and monitor your ad’s performance via a special performance tracking page within your account called “Performance Data: Search Ads on Google Mobile Search.”

On the 19^th of November clicks on mobile AdWords will be charged as per-usual unless the marketers opt out. You can stop your Mobile AdWords ads from displaying at any time, just by turning off the feature, which you can do in your “Campaign Summary” page.

So Google isn’t treating Mobile AdWords as a separate ad product but rather just as an extension from Internet AdWords. It will be interesting to see how this plays out, as there has been a noticeable surge in mobile search and in mobile Maps in particular, after the release of the iPhone. This might well be a brilliant way of getting your service/product advertised.