MediaVision Blog : Search Engine Marketing

You have definitely heard that “content is king”. But only some content, if it communicates the essence of something efficiently, and conforms to search engine practices, has power. Fat and fancy copy dressed up in embroidered robes rules nothing.

Visitors to a site need to view copy like a conversation. Not an obsequious sales pitch, not a detail-laden stream of techno speak, and definitely not a chunky lecture. Illustrative, conversational copy uses stories, examples, sub-headings, bullets and an enticing headline. Ever stepped into a big river and had your feet swept away from underneath you? Design a great headline and take a strong step – hold your ground. Keep your calls to action short and sweet and in control. Before you write the first word decide what you’re going to say, and account for the first few questions your readers are going to ask. Assemble this stuff, and then write it in a light and skimmable manner.

Moreover, the shifting presence of web design has also necessitated a change in copywriting trends. Social platforms like Facebook have lifted web usage into a new level of productivity, often dubbed “Web 2.0″.

Web 2.0 is a trend that emphasises interactivity, simpler web usage, quick surfing and free access. It gracefully allows users to view the Internet as a platform – as a way to construct an online presence. I like to think that the more stimuli you receive every day, the more your perception of time increases. So if you read more websites, digest more content and move further in your online investigations, you will feel your day expanding into the realm of progress.

Keep up with this trend and show you care about your clients by maximising their web time. Secure your reader quickly, say what you need to say and let him go. No strings attached.