Comments for MediaVision Blog : Search Engine Marketing http://blog.mvisearch.com Online developments including Industry News relating to Online Marketing and Search Tue, 07 Oct 2008 20:09:52 +0000 http://wordpress.org/?v=abc Comment on Why I believe in behavioural targeting by Caitlin http://blog.mvisearch.com/uncategorized/why-i-believe-in-behavioural-targeting/#comment-1060 Caitlin Mon, 06 Oct 2008 07:24:10 +0000 http://blog.mvisearch.com/?p=445#comment-1060 I am with you on this issue. And yet, there would not such be an outcry if many people's skins were not crawling, including mine. Unfortunately Phorm did not win the public's trust before it riffled through its bedroom drawers - when it held secret test trials in 2007. Thankfully single demographics - like yours, which might consist of animal welfare sites, gingerbread recipes and SEO sites - are of less use to Phorm than large behaviourial demographics, which are more mainstream. That's where my relief lies. Great post Sandy... I am with you on this issue. And yet, there would not such be an outcry if many people’s skins were not crawling, including mine. Unfortunately Phorm did not win the public’s trust before it riffled through its bedroom drawers - when it held secret test trials in 2007. Thankfully single demographics - like yours, which might consist of animal welfare sites, gingerbread recipes and SEO sites - are of less use to Phorm than large behaviourial demographics, which are more mainstream. That’s where my relief lies. Great post Sandy…

]]> Comment on Is corporate SEO consulting falling on deaf ears? by Brett Pringle http://blog.mvisearch.com/seo-strategy/is-corporate-seo-consulting-falling-on-deaf-ears/#comment-1059 Brett Pringle Sat, 04 Oct 2008 13:22:36 +0000 http://blog.mvisearch.com/?p=439#comment-1059 Not sure it's about the SEO campaigns (a redirect can always sort out dead pages, not sure how many traditional web surfers look at search engine cache's when surfing the net), but the point is more towards a redesign with SEO compliance in mind. Built it and they will come mentality won't work with the way the internet has grown, a more proactive approach is definitely needed. There are always pro's and con's to every situation Not sure it’s about the SEO campaigns (a redirect can always sort out dead pages, not sure how many traditional web surfers look at search engine cache’s when surfing the net), but the point is more towards a redesign with SEO compliance in mind.

Built it and they will come mentality won’t work with the way the internet has grown, a more proactive approach is definitely needed.

There are always pro’s and con’s to every situation

]]> Comment on Is corporate SEO consulting falling on deaf ears? by charles http://blog.mvisearch.com/seo-strategy/is-corporate-seo-consulting-falling-on-deaf-ears/#comment-1058 charles Sat, 04 Oct 2008 13:10:38 +0000 http://blog.mvisearch.com/?p=439#comment-1058 I think its somewhat bad to continue SEO Campaigns during redesign because Google caches will be something odd. :D I think its somewhat bad to continue SEO Campaigns during redesign because Google caches will be something odd. :D

]]> Comment on Is corporate SEO consulting falling on deaf ears? by Katia http://blog.mvisearch.com/seo-strategy/is-corporate-seo-consulting-falling-on-deaf-ears/#comment-1057 Katia Fri, 03 Oct 2008 08:55:10 +0000 http://blog.mvisearch.com/?p=439#comment-1057 Exactly!! I completely agree and it drives me crazy how many situations i have been in where the client says: "oh, we will wait until after the site is built." What is most frightening is how many existing clients ask to hold on all SEO activity until the redesign is complete. I have lost count of the amount of times i have had to explain why this is a really bad move and the importance of a solid SEO strategy from the getgo. Exactly!!

I completely agree and it drives me crazy how many situations i have been in where the client says: “oh, we will wait until after the site is built.”

What is most frightening is how many existing clients ask to hold on all SEO activity until the redesign is complete.

I have lost count of the amount of times i have had to explain why this is a really bad move and the importance of a solid SEO strategy from the getgo.

]]> Comment on Do drop down menus enhance usability or reduce the chances of converting? by Louis Venter http://blog.mvisearch.com/site-structure/do-drop-down-menus-enhance-usability-or-reduce-the-chances-of-converting/#comment-1056 Louis Venter Fri, 03 Oct 2008 08:45:14 +0000 http://blog.mvisearch.com/?p=430#comment-1056 aaah :) aaah :)

]]> Comment on Bounce Rate: what’s it all about then? by Louis Venter http://blog.mvisearch.com/analytics/bounce-rate-whats-it-all-about-then/#comment-1055 Louis Venter Fri, 03 Oct 2008 08:07:24 +0000 http://blog.mvisearch.com/?p=424#comment-1055 What about they pick up the phone and call you? Phone call conversion rate is also a key action that often gets overlooked in the same way as bounce. What would be great is if Google analytics allowed an external SOAP interface for you to manually add conversion from a call center application. For example last month we thought Dickiesstore.co.uk ROI from SEO was 2100% which was great but chatting to him they actually track it closer and ask the question of where they clicked on in Google when taking phone orders. According to his calculations we could add another 30% revenue on which would make the ROI figures closer to 2785%..... Wouldn't that be great if we could automate that? What about they pick up the phone and call you?

Phone call conversion rate is also a key action that often gets overlooked in the same way as bounce.

What would be great is if Google analytics allowed an external SOAP interface for you to manually add conversion from a call center application.

For example last month we thought Dickiesstore.co.uk ROI from SEO was 2100% which was great but chatting to him they actually track it closer and ask the question of where they clicked on in Google when taking phone orders. According to his calculations we could add another 30% revenue on which would make the ROI figures closer to 2785%…..

Wouldn’t that be great if we could automate that?

]]> Comment on Do drop down menus enhance usability or reduce the chances of converting? by Sandra Cosser http://blog.mvisearch.com/site-structure/do-drop-down-menus-enhance-usability-or-reduce-the-chances-of-converting/#comment-1054 Sandra Cosser Fri, 03 Oct 2008 08:00:54 +0000 http://blog.mvisearch.com/?p=430#comment-1054 I agree, some sites assume too much knowledge on the part of their customers. But when I said more descriptive I didn't necessarily mean more text, just better choice of words. I agree, some sites assume too much knowledge on the part of their customers.

But when I said more descriptive I didn’t necessarily mean more text, just better choice of words.

]]> Comment on MSEO: Tips for Mobile Search Engine Optimisation by Antonio Gordon http://blog.mvisearch.com/seo-strategy/mseo-tips-for-mobile-search-engine-optimisation/#comment-1053 Antonio Gordon Fri, 03 Oct 2008 07:40:05 +0000 http://blog.mvisearch.com/?p=415#comment-1053 Nice post sandy,i definitely think webmasters should rethink there user strategy whether or not there sites are mobile friendly and implement the proses to insure it dose just that.As a mobile user i still prefer a Pc to brows the net with, simply because ,and think many would agree ,waiting for a web page to load on a mobile phone is a frustration in it self and as you say "many mobile searchers use their phones while on the move and need information relevant to their immediate surroundings." So in my opinion, the faster i can find something i`m looking for on my mobile phone the better. Nice post sandy,i definitely think webmasters should rethink there user strategy whether or not there sites are mobile friendly and implement the proses to insure it dose just that.As a mobile user i still prefer a Pc to brows the net with, simply because ,and think many would agree ,waiting for a web page to load on a mobile phone is a frustration in it self and as you say “many mobile searchers use their phones while on the move and need information relevant to their immediate surroundings.” So in my opinion, the faster i can find something i`m looking for on my mobile phone the better.

]]> Comment on Do drop down menus enhance usability or reduce the chances of converting? by Louis Venter http://blog.mvisearch.com/site-structure/do-drop-down-menus-enhance-usability-or-reduce-the-chances-of-converting/#comment-1052 Louis Venter Fri, 03 Oct 2008 07:35:25 +0000 http://blog.mvisearch.com/?p=430#comment-1052 Yep i agree to a point but more descriptive usually means longer text and ungainly design. :) Not sure I agree too much with the shop analogy because drop down lists work very well in a commodity based ecommerce shop, Logitech for example has a great drop down menu. I was really trying to focus on the service based industries where potential clients are looking for specialist help and often those sites assume a basic knowledge of what they offer to navigate this site. Personally i think thats a bit arrogant and counter productive? Yep i agree to a point but more descriptive usually means longer text and ungainly design. :)

Not sure I agree too much with the shop analogy because drop down lists work very well in a commodity based ecommerce shop, Logitech for example has a great drop down menu.

I was really trying to focus on the service based industries where potential clients are looking for specialist help and often those sites assume a basic knowledge of what they offer to navigate this site. Personally i think thats a bit arrogant and counter productive?

]]> Comment on How to kill your online retail store in 6 easy steps by Kim http://blog.mvisearch.com/seo-strategy/how-to-kill-your-online-retail-store-in-6-easy-steps/#comment-1051 Kim Fri, 03 Oct 2008 07:21:29 +0000 http://blog.mvisearch.com/?p=429#comment-1051 Nicely done Katia. Some easy to follow pointers for those big brands out there that are relying too much on their name and, ultimately, missing out on a whole other target market by not ranking for product searches in their industry sector. Nicely done Katia. Some easy to follow pointers for those big brands out there that are relying too much on their name and, ultimately, missing out on a whole other target market by not ranking for product searches in their industry sector.

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