A corporate blog can be a potent business tool for many companies, as long as effort is made to keep it up to date and relevant. A corporate blog can act as that vital connection between the organisation and the public (especially if it is an international org.), as well as a portal of views and advice on the particular industry or services offered.
We all know what YouTube is and we have all watched a video clip of some sort on it. It`s undoubtedly one of the most popular sites on the net, and has a strong following that grows daily in all of the demographic sectors in every country in the world.
There is a lot happening over at YouTube, innovation is alive and kicking as they keep launching better additions to their service.
A while back, You Tube launched search suggestions internationally. It`s easy to activate and deactivate and comes in really handy when you not 100% certain of what it is that you`re looking for.
Images are becoming an increasingly prevalent method to source visits to your website. Google`s Universal Search is one of the tools that make this possible. With a fair amount of images present in multimedia, including books, news articles and reviews, showing up in SERPs, will they replace traditional search results or simply supplement them?
Jack Menzel, director of the universal search program, says that Google has not yet made a decision on this and that only a limited number of Universal search results get shown. Susan Moskwa, also from Google, shared the sentiment. She says constant testing is being done on how to implement universal search results effectively and that we should “stay tuned”.
Just as Paris Hilton is a brand, so are you. Paris is associated with certain things, shoes, cars, money, clothing, nightclubs… you get the drift. How she conducts herself and what she does affects her reputation and the way outsiders see her as a brand.
Personal and corporate branding are very different but equally important. Corporate branding is a lot easier as you can have a group of brand ambassadors looking after one brand. Personal branding is a little trickier . You should always pay attention to personal branding. At the very least, you want to make yourself easy to be found via Search. People used to call and check references. Nowadays, you get Googled.
There`s no hiding from the fact that search is evolving. It happens every day right in front of our eyes, yet we seem so slow to acknowledge this process. Search engines need to evolve accordingly so that they can stay profitable and relevant. Since 2007, when Google launched its Universal Search, they have been including image and video results in their SERPs. So, is this the nudge that small businesses need to compete with industry big-wigs?
Blogging is considered to be one of the most stressful jobs of the modern age. Which is pretty weird when you think about it. I mean, no lives hang in the balance of an interesting post, world economies won`t disintegrate because of a bad one, and the sun will continue to shine if you miss a deadline. But many bloggers don`t see it that way. I think that something in the blogosphere makes them lose perspective and they go a little nuts.
Navigating SEO waters can be perilous for old sea dogs as well as beginners trying to find their sea legs. The industry is in a constant state of ebb and flow. Nothing stands still and if it does, it`s quickly washed away, only to be replaced with the next trend riding the internet wave. Self-proclaimed industry experts jostle for position, sowing harmony as well as discontent whenever they choose to voice their opinions.
During my daily trawl for interesting SEO/blogging news I came across a post by Deb at Network Blogging Tips that lauded the list. She proceeded to list five (because odd numbers tend to prompt readers to add to lists and encourage more interaction) reasons why she thought list posts were the bees knees.
Now, I have issues with list posts. I tend to skip lists when I come across them, usually with much rolling of eyes and questioning of the heavens (e.g. “Why, oh why, in the name of all that is holy, has someone written yet another list post?”) The only reason I read Deb`s post was because the views expressed so directly contradicted my own.
In today`s market, blogging is very important to businesses and individuals. Bloggers can be anyone you know personally (friends, family, or colleagues), and/or anyone you know virtually (online contacts). Businesses generally rely on blogging to promote certain products or service, and also to get a sense of what the general public thinks about what they offer. Individuals rely on blogging to voice their opinions on certain topics, services or products they deem important or appropriate. So in this sense, can the influence of bloggers be discounted?
In my last post I talked about the linkerati (term coined by Rand Fishkin of SEOmoz), the important people you should be targeting with your content, who help to establish your credibility and send you buckets of quality traffic. I also explored some methods that you can use to attract their attention, like news or entertainment pieces, controversy, and industry related information.
Today I`m going to look more closely at my blogging to see if I`m up to scratch and whether I do enough to attract the right kind of attention. Basically we`ll see whether I contribute towards MediaVision`s blogging goals and whether I keep “viral” in mind.
