MediaVision Blog : Search Engine Marketing

Google Suggest has recently been launched (not on Google.co.za yet though). It has many pros and cons, which are already being debated feverishly among online communities. But then, when do online communities (especially marketers) ever keep quiet about their opinions of Google? Some are praising it for its useful hints and time-efficiency, while others see it as a reputation management nightmare. After reading about five or six articles on the topic (quite opinionated ones I might add), the area that interested me the most was the effect that it will have for the industry of online reputation management.

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Creating a thriving presence online among an array of social media sites can be taxing on your time and resources. There are so many choices out there that it can become confusing when deciding on which platform/s you want to create your profile, and with which communities you want to get involved. It’s best to keep your number of profiles down to two or three. This is because you want to be able to dedicate your focus, valuable resources and opinions to only a few areas, as opposed to spreading yourself across as many sites as possible.

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If you answered yes to the question, then this is a necessary read that contains some helpful resources for healing the damaging effects of bad press. I came across an article by Jeff Quipp on the Search Engine People Blog, which discussed burying negative posts that may have surfaced online about you or your company. It lists an extensive array of sites that can be used to your advantage when building up profiles on various online platforms in order to detract attention from the actual negative article that is being circulated, and to push it off the first results page. Removing negative press from the first page of the SERPs can be an exhausting process, but it’s worth it in the end as it could well save your reputation.

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I’ve read many posts on the importance of social media and getting into the “click”, as well as how to get into the “click” and what to do when inside the “click” of a desired community. Now, I agree with most of them (as I’m an easily persuadable person), so I thought I would add my 2 cents worth on the methods and importance of creating brand awareness using the “clicks”.

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A corporate blog can be a potent business tool for many companies, as long as effort is made to keep it up to date and relevant. A corporate blog can act as that vital connection between the organisation and the public (especially if it is an international org.), as well as a portal of views and advice on the particular industry or services offered.

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Online reputation management can be a very hazardous job in its own right. A lot of companies are happy to hand over the reins to outsider management agencies in order to solve their reputation blunders. These days they’re spoilt for choice because there are many ‘qualified’ professionals who claim they can fix all your problems in a jiffy. Cheap, speedy services are easy to offer, but are they that easy to deliver on? When companies find themselves in a rather uncomfortable position with the public, they tend to want to take the quickest and least damaging route out of the limelight. Little do they know that this route could be more damaging than they can afford.

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