PPC
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Keyword matching
Posted by Dylan Brent on 02 Oct 2007 | Tagged as: PPC
When starting out and not knowing too much about Pay Per Click advertising, one tends to start out using a wide variety of keywords with broad matches. This only generates unfocused traffic with little conversion and leaves behind a next to nothing budget. I find when starting out broad and trying to work your way to a specific, more specialised set of keywords is hardly effective, you waste not only your time, but also your budget, and achieve little conversion.
Adwords gone mobile
Posted by Dylan Brent on 12 Sep 2007 | Tagged as: PPC
Google has been playing with the idea of testing and running ads on mobile for the last year and are now formally promoting the idea to SEM (Search Engine Marketing) firms. If Google’s mobile ad requirements conform to the accepted AdWords campaigns, then they will be automatically included in mobile AdWords distribution for free until the 18th of November. That’s right, For Free.
