PPC
Archived Posts from this Category
PPC mud tracks
Posted by Caitlin Smythe on 07 Aug 2008 | Tagged as: PPC
An anti-corporate advertising evangelist paid Columbia Records to run a PPC campaign on their home page. The ad text he chose stated: “Major Labels Are Obsolete/ R.I.P or learn and thrive/ Music. Tech. The New Music Business”, and displayed a link to their home site, which promotes a vague new music industry – presumably a communist one. The point was to promote relevant ad placement, while supporting those smaller web masters who are often forced to pay their bills using advertising that is not congruent with their sites’ messages.
A cavalcade of pay per click
Posted by Caitlin Smythe on 10 Jul 2008 | Tagged as: PPC
Breaking news on the paid advertising scene is Google’s deal with Seth MacFarlane, creator of television gems like Family Guy and American Dad! Gone are the days of Saturday morning Nickelodeon cartoons, as MacFarlane plans to release his Cavalcade of Cartoon Comedy exclusively to the Internet in September, and it’s funded by Pay Per Click!
Trademark wars…Google yet again proves its monopolistic hold over the search market.
Posted by Melissa Fillau on 16 May 2008 | Tagged as: PPC
Google have changed their Trademark Rules and are now allowing companies to bid on their competitor’s Trademarks. The associated ad copy cannot contain any reference to this Trademark name though.
Why are Google doing this? Are they enhancing the user experience? Opinions definitely seem to differ on this topic. Some think that Google is simply trying to make money by forcing companies to bid on their own Trademarks. Others argue that Google is increasing the user experience by offering them more choice.
Personally I think that companies like Tesco, who are refusing to bid on competitor keywords on ethical grounds, need to be congratulated.
Google make up for Universal Search distraction from sponsored results?
Posted by Phil Smulian on 10 Mar 2008 | Tagged as: PPC, Search Engine News
I recently read of Google’s release of a search feature update of including video ads in search results. VP of search product and user experience, Marissa Mayer commented how Google used text ads to flow with the format of search, but now with universal results, video results are common and definitely attract the eyes of searchers, who by now have adopted the condition of “banner blindness” for text ads.
Word of mouth and consumer reviews top paid ads
Posted by Darren Vrede on 03 Mar 2008 | Tagged as: PPC
So what is the best way to advertise and gain trust from new users looking to buy your product? Some might say it is paying for online ads and having your site show up for a certain product search. Others will go for viral marketing and rely on word of mouth to gain trust.
When a customer reads what previous users of a certain product had to say about it, their attention will be caught more quickly than just a basic advertisement. Searchengineguide explained a survey by Nielsen, in which consumer recommendations and opinions were two of the most trusted marketing techniques while search engine ads were third from the bottom with a mere 34% trust factor.
Ways to entice that prospective PPC client
Posted by Melissa Fillau on 07 Feb 2008 | Tagged as: PPC
Why would a client choose you over your competition? Do you have extensive experience? Do you have a lengthy list of client references and proof of results?
Or, like the majority of firms in this industry today, do you have to convince them that you are a promising young firm that they should utilise?
Let the client realise that you know all the latest strategies and tactics to enhance their PPC Campaign, and don’t be afraid to let them know what they are doing wrong. Don’t give them the specifics of exactly how you are going to solve the problem or too much detail on exactly which parts need to be amended. Just give them enough to let them know that you know how to make their campaign more profitable.
To outsource or not to outsource?
Posted by Melissa Fillau on 25 Jan 2008 | Tagged as: PPC
If you are not checking your paid advertising campaigns regularly, you should probably consider outsourcing your PPC. Of course, this is a rule of thumb and does not apply to everybody, as you may have a very small budget with limited campaign coverage.
If you are, on the other hand, spending a fair amount on PPC and not checking your campaign constantly for new competitors, competitor keyword bids etc., it might be worth your while outsourcing you campaign. In this way, you entrust your ROI to a company that deals with paid advertising every day, and knows all the latest tricks and tools in the industry.
B2B advertising: how wide are your horizons?
Posted by Caitlin Smythe on 14 Nov 2007 | Tagged as: PPC
To begin with, B2B and B2C pay per click is pretty much the same thing. It still requires that marketers develop a highly targeted keyword list, write clear and compelling ad descriptions, design a landing page experience that is optimised for conversion and continually track the results. The differences lie specifically in those results, and have been divided up into four problems (summarised here):
Number one: you are advertising more complex services. It’s easy to understand the needs of your run-of-the-mill customer who is buying shoes. It’s not so easy meeting the needs of a client who is going to make quite a big investment in your business solution. B2B marketing targets the corporate searcher who is looking to invest in e-commerce in order to reach new goals and establish new clients.
Online advertising on the rise
Posted by Celeste Yates on 10 Oct 2007 | Tagged as: PPC
In a recent report by the IAB (Internet Advertising Bureau) and PricewaterhouseCoopers, online advertising has grown by 41% in the first half of 2007. This makes it a market share of 15%. It has been reported that it could reach 2.75 billion pounds by the end of the year. This is a new high for online advertising.
In total, British advertising has grown by 3.1% due to this rise. Online Classified ads have grown by a staggering 72% year on year, with display advertising following at 33%. Paid-for-search has risen by 44%. British advertising has now reached 9.1 billion pounds in total.
Keyword matching
Posted by Dylan Brent on 02 Oct 2007 | Tagged as: PPC
When starting out and not knowing too much about Pay Per Click advertising, one tends to start out using a wide variety of keywords with broad matches. This only generates unfocused traffic with little conversion and leaves behind a next to nothing budget. I find when starting out broad and trying to work your way to a specific, more specialised set of keywords is hardly effective, you waste not only your time, but also your budget, and achieve little conversion.
