Web design has come a long way over the past 5 years. With new technologies coming up, more bandwidth, and faster browsers, designers have had opportunities they have never had before. The emergence of new programming mediums such as video streaming, flash and CSS technologies have opened up new design concepts across the web. With new opportunities come more choices, and more possibilities to pass on information to the end user. As a result of these new opportunities, we as designers must decide on the most efficient ways to incorporate meaningful site design that will appeal to and engage end users. It has become a balancing act to effectively and creatively communicate the meaning of a web site while maintaining purpose and direction.

There is quite a fuss being made about how online video SEO (search engine optimisation) can help most small- and medium-sized businesses (SMBs). Using video as a method of enticement can substantially increase your website traffic and also your conversion rates. Many are already using online video SEO to help drive actions and sales, but many more fail to see the benefit of using online video as a viable (additional) marketing tool.