Mobile Search
Archived Posts from this Category
MSEO: Tips for Mobile Search Engine Optimisation
Posted by Sandra Cosser on 25 Sep 2008 | Tagged as: Mobile Search, SEO Strategy
It’s been making headlines in search engine news for some time now, but many people, SEO’s included, still aren’t aware of how big the mobile revolution really is. And it is huge. Smartphone sales are rising and even regular cell phones are starting to incorporate a limited range of smartphone-like capabilities to support internet functions. It’s time that search engine optimisers pulled their noggins out from the sand and addressed the mobile phenomenon head-on.
The promise of mobile web marketing in South Africa
Posted by Sandra Cosser on 01 Sep 2008 | Tagged as: Mobile Search
The only country in the world where mobile web marketing has truly taken off is Japan. The Japanese have been using their mobile phones to access the internet, send emails, buy items and pay for store bought items via “electronic wallets” for years, and they haven’t been using iPhones. Their mobile technology companies churn out 100s of new models annually, each with more sophistication and more features than the generation before. The question is: why have they managed to embrace mobile technology while the rest of the world struggles to do so?
Smartphones in Japan
Mobile Soapies: Mobile Market taking big steps towards the future
Posted by Brett Pringle on 21 Jul 2008 | Tagged as: Mobile Search, Social Media
Vodacom, a South African-based telecommunications company, recently announced that that it will be launching a free mobile soapie (ad sponsored) to all Vodafone live users. This soapie, SoLikeLife, is specifically designed for mobile phones, a concept that they aptly named a mobi-soap. Episodes are available to download free of charge through Vodafone Live (or via sms for those without Vodafone Live access from their mobiles). The story revolves around two 20+ South African’s who meet and fall in love, etc and is all played out in a virtual cell phone world.
Image From the SoLikeLife FaceBook page
Are you getting the full picture from your analytics? - Mobile Analytics
Posted by Brett Pringle on 21 May 2008 | Tagged as: Analytics, Mobile Search
I recently upgraded my mobile, finally, after the long 2 year wait we have with mobile contracts in SA. While it has a bigger screen, higher screen resolution, and is 3G compatible, it’s not as feature packed as the models higher in Nokia’s N Series range, but hey, my N73 rocks :). Instead of the standard GPRS for internet access on my mobile, 3G presents a faster connection speed, and to my amazement (yes I did know about it, but we need to test/play with things before we realise what they can do), webpages load faster than before. No more waiting to get to the office or home for internet access. I can now browse the internet fairly quickly on my mobile to find what I need at the exact moment I need to, wherever I am. Now, I realise that I’ve been slow to reach this stage in mobile technology, because other mobile users have been enjoying this benefit for quite some time, and it’s made me wonder if we in the SEM industry have taken note of this.
