Copywriting
Archived Posts from this Category
Is registering your copyright really worth the trouble?
Posted by Sandra Cosser on 18 Jan 2008 | Tagged as: Copywriting
No one really likes wading through the ins and outs of legal issues. I’m not sure that lawyers even like the law. So the thought of registering copyrights and willingly entering a legal quagmire is not something that appeals to our sense of fun. Most of us would rather sleep on a bed of nails and walk through fire than endure a trial. We don’t believe that we would ever file a suit against anyone, so the need for copyright is negated. There are, however, two important theories advocating copyright that counteract this reasoning.
How to use action words
Posted by Celeste Yates on 15 Jan 2008 | Tagged as: Articles, Copywriting
Action words combine techniques of linkbaiting and keyword optimisation into one. Linkbaiting is when you use keywords, key-catching titles and a searchable topic to make an article as viral as possible. Users love the article and spread it to all their friends. The article, which holds links to your original site, moves around the internet getting traffic and good links back to your site.
Viral copy is golden thread
Posted by Caitlin Smythe on 08 Nov 2007 | Tagged as: Copywriting
Viral content is golden thread on the net. It’s easy to understand and easy to share. It can come in the form of lists of resources, quotations, theories, arguments and points of view. Digg is a great place to find viral content. Social media are perfectly suited to spin viral content, as it’s usually interesting and rewarding to share it.
Humour is the defending champion
Posted by Caitlin Smythe on 26 Oct 2007 | Tagged as: Copywriting
Before I begin I’d like to point out that South Africa won the Rugby World Cup. I don’t mean to rub our superiority in the faces of the losing roses, kiwis, wallabees or jaguars. I just want to point it out. Okay.
I think that the greatest triumph for a writer is receiving a warm response to his writing. Having many people read your work is like the Webb Ellis for writers. They lust after a Digg frontpage, want to be Stumbled, Sphinned and bookmarked all over the place. There are a few ways to be noticed, and foremost among them is saying something sensational/brilliant, in a sensational/brilliant manner. This involves being the best (like South Africa is, at rugby). If you can’t do that – because it isn’t easy to win the toughest tournament in the world - be funny.
The importance of language in marketing activities
Posted by Sandra Cosser on 25 Oct 2007 | Tagged as: Copywriting, SEO Strategy
Marketers use market research as a tool to find their way into customers’ heads. They want to find out exactly who their customers are, what they are thinking and how they identify with the brands in question. One way to gain insight into the way that customers use language is to use search data or search behaviour data, which enables marketers to better formulate their advertising and brand positioning from the customer’s perspective.
I’m into casual copy
Posted by Caitlin Smythe on 17 Oct 2007 | Tagged as: Copywriting
You have definitely heard that “content is king”. But only some content, if it communicates the essence of something efficiently, and conforms to search engine practices, has power. Fat and fancy copy dressed up in embroidered robes rules nothing.
Visitors to a site need to view copy like a conversation. Not an obsequious sales pitch, not a detail-laden stream of techno speak, and definitely not a chunky lecture. Illustrative, conversational copy uses stories, examples, sub-headings, bullets and an enticing headline. Ever stepped into a big river and had your feet swept away from underneath you? Design a great headline and take a strong step – hold your ground. Keep your calls to action short and sweet and in control. Before you write the first word decide what you’re going to say, and account for the first few questions your readers are going to ask. Assemble this stuff, and then write it in a light and skimmable manner.
Have some consideration; be good to your visitors
Posted by Phil Smulian on 12 Oct 2007 | Tagged as: Copywriting, Social Media
They are all saying that content is king, and it is slowly starting to sink in. not that sourcing link exchanges all day everyday isn’t fun, it’s actually spellbindingly exciting, but besides that the call to produce awesome articles, radiant posts and vivacious videos is ever present.
The process of choosing subject matter for your web content is a meticulous one, as this is where creativity and careful consideration is required. If I have a site about Plasma televisions, instinct would lead me to writing droves of text about how the plasma display panel is typically 37-inches diagonally in span, or how each pixel in a display is made up of three sub cells, each coated with a different coloured phosphor… but is that going to help?
