MediaVision Blog : Search Engine Marketing

Creating a thriving presence online among an array of social media sites can be taxing on your time and resources. There are so many choices out there that it can become confusing when deciding on which platform/s you want to create your profile, and with which communities you want to get involved. It’s best to keep your number of profiles down to two or three. This is because you want to be able to dedicate your focus, valuable resources and opinions to only a few areas, as opposed to spreading yourself across as many sites as possible.

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If you answered yes to the question, then this is a necessary read that contains some helpful resources for healing the damaging effects of bad press. I came across an article by Jeff Quipp on the Search Engine People Blog, which discussed burying negative posts that may have surfaced online about you or your company. It lists an extensive array of sites that can be used to your advantage when building up profiles on various online platforms in order to detract attention from the actual negative article that is being circulated, and to push it off the first results page. Removing negative press from the first page of the SERPs can be an exhausting process, but it’s worth it in the end as it could well save your reputation.

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I want to talk about monetised destination sites that have fluid user experience, and that reel in the absolute ceiling in conversions. What’s interesting is that even if the site/action/services are complicated, the structure and feel of the site makes short work of them.

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I’ve recently been browsing the odd webmasterworld forum discussion and formulating some idea of what the occasional disgruntled webmaster has observed around their sites, regarding the alleged and illusive minus 950 and minus 30 penalties.

The rough definition I’ve derived for each is as follows:

-950: The penalty applied to a page for some or other contravention of Google’s rules, that forces that page to rank somewhere around the last pages in the search results, for a given keyword.

-30: The penalty applied to an entire site when it violates some crucial rule, where the home page does not even rank highly for the website/company name.

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When I first came across this subject, I was really in the dark as this was the first time I had heard of it. As it turns out, I have been exposed to this area of search engine optimisation (SEO), but under another alias, namely image- or video optimisation.

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Visiting a website for the first time is an exciting experience, what with all the naïve expectations about what it might look like and what it might offer you as a consumer or potential client. Sadly, many sites do not live up to these expectations, by offering below standard front-ends and not investing enough time or effort in making the site more user-friendly.

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Humour is one of those rare things that has global appeal. While it is true that humour does differ from nation to nation (think dry British humour vs. the more slapstick physical humour favoured by Americans), there are some cases where humour is broad enough to bridge the widest divides (the bizarre antics of pets are usually always good for a laugh, as are people falling or hurting themselves in unusual ways). Humour has the ability to unite, but injudicious use of humour has the ability to divide, insult, affront and incite anger, which is way you should approach humour with caution in your writing.

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How do you define an expert of anything? Dictionary.com defines an expert as someone who has special skill or knowledge in a particular field. But who defines exactly what makes expert knowledge special? Someone may know all the theory in the world about a particular subject, but be completely helpless when it comes to implementing that knowledge in practice. Is that person still an expert? How about the person with no formal education but with unerring instincts that prove correct in almost any given situation, is that person an expert? The definition of “expert” is a tricky one, as is the definition of SEO. When you try and put the two together, the ground becomes undeniably soft and shaky underfoot.

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Vodacom, a South African-based telecommunications company, recently announced that that it will be launching a free mobile soapie (ad sponsored) to all Vodafone live users. This soapie, SoLikeLife, is specifically designed for mobile phones, a concept that they aptly named a mobi-soap. Episodes are available to download free of charge through Vodafone Live (or via sms for those without Vodafone Live access from their mobiles). The story revolves around two 20+ South African’s who meet and fall in love, etc and is all played out in a virtual cell phone world.

Image From the SoLikeLife FaceBook page

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There are many ways in which to promote your brand online, but it is vital that you find the way most beneficial to your site. Ensuring that your brand is being promoted through the right channels, and in a positive light, can make or break your company’s reputation and status. There are many routes you can take in order to spread your brand across the net and get people talking about your company. One of the ways in which to achieve this is to get a free ride in on the tails of the big guns. It’s only free if you do it right though.

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