MediaVision Blog : Search Engine Marketing

Webpage design has come a long way since the internet first began. Many different programming languages have been developed to either simplify or complicate the art. But I say, when it comes to design, keep it as simple as possible. This may sound obvious but if you find yourself using complicated coding to achieve your design, then you should think about whether the feature you need is really necessary or if you’re putting your design ahead of visitors. The process of designing a webpage had been made easier by the use of CSS for page coding.

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The landscape in the virtual world is prone to sudden and unannounced shifts and changes. You have to be on the ball to face and conquer new challenges in the most creative and innovative ways possible. Problems are compounded, however, when the law and legal concerns step into the fray, then the matter becomes more than mere debate and concrete solutions become necessary. But concrete solutions are not always that easy to come by. Consider the recent issue regarding who owns blog comments, as raised by Jason Lee Miller of WebProNews.

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The future is an unpredictable element of everyday life, attempting to predict it is nearly impossible. The same goes for trying to predict the future of an industry such as SEO. There are, however, ways in which to gauge the direction in which it is headed by observing where it started, its current position, and the expectations it has for the near future. SEO is still a relatively new industry (considering that it has been in the public eye for less than 10 years), and it’s more than likely that there are still some undiscovered areas of search engine marketing that exist.

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Over the past three weeks I’ve been thinking about how print journalists, advertisers and PRs have made the cross into cyberspace, and wondered about the problems they’re encountering. I read this article (I wish I could say stumbled upon this article, but I think that the phrase is taken), which explores various women’s presence on the Internet. It implies that the online communities run by women resemble their print glossies, with mommy bloggers and weight-loss bloggers and Sex and the City-type chicks attracting generous traffic volumes, and both representing and dictating what women read and think about online. I’d add that in response to these communities, bloggers like Violent Acres, Greta Christina and College Call Girl also attract large volumes of readers who react with antipathy to the latest hairdos-type discourses.

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Considering this week Firefox went for broke with its download day (and they really broke it at first too, oops…), I think it’s apt to look at what software will be available to us when Web 2.0 arrives. To me, downloading and starting up the new Firefox 3 was like eating sweeties, with the brand new buttons and the pre-emptive search bar and the Most Visited icon, sigh…

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In order for a particular process or trusted solution to take on a new direction, it is essential that a leader step forward, someone who will guide the necessary changes along a successful course. Online marketing, in particular, often encounters episodes of criticism where participants voice their concerns about the industry. However, instead of making the required effort that is needed to resolve the problem, very few of these participants ever do anything besides complain about the shortcomings they’ve come across.

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Nicholas Carr wrote a very long, very interesting article in which he posed the question: Is Google making us stupid? In it he alleges that the way in which Google structures its information encourages us to skim over data rather than absorbing it. He says that after years of chasing down information on the Net in this way, his attention span is such that he can no longer read long bits of text, that his mind starts to wander after 2 or 3 pages, and that deep reading has become a chore, not a pleasure.

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My mom always told me that if you really want something done, “you have to do it yourself”. No where is this more true than in the world of SEO, where there is so much one can do to promote a website or blog. The principle also applies SEO’s new best friend, social media. Social media has a large platform so that you can market your website or blog in a number of different ways. For a start, social media marketing allows you to promote your site or business through social media channels. It’s a powerful strategy that will get you links, attention and massive amounts of traffic. In my opinion, there are several methods that you can use to optimise social media from the comfort of your PC.

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Building social networks and establishing relationships with your consumers is often touted as a holy grail of online marketing. Open and honest communication and interaction are supposed to be chief among the goals of modern companies so that they don’t alienate their customers or clients. Alienation is the devil and social marketing your saviour. But social networking and nursing fledgling contacts takes time, and time, as we all know, is generally in short supply.

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Wikia Search, an open-sourced search engine, was released in January 2008 and made public by Wikipedia co-founder Jimmy Wales, even though it has no association with the collective knowledge leaders. The recent update, alpha version 2, now allows users to add, remove, or change organic search rankings. Ratings, highlighting, and annotation are also available for users to edit results.

Wales says the project is a year in the making and that the ethos behind Wikia Search is to ”…build a freely licensed, completely open and transparent, community-driven search engine.” In Wales’ estimation, Wikia Search will take a minimum of 2 years to reach industry standard quality. He admitted that there will still be some “glitches and bugs” that will need to be addressed along the way.

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