Social networks are very much like conventions or social mixers, where different tables have signs inviting people to sit and join others that have similar interests.
I have mentioned “social networking” several times in previous posts but, I feel it`s important to address the difference between corporate use of social networks and casual use. Therefore, I have delved into these two strategies with a few examples.
As we already know, social networks allow members to organise and interact around a person`s relationships or interests, rather than just focus on topic. People that know each other (or want to meet each other) will connect via a variety of common interests. These are great tools to get people of like interest to connect to each other and share information.
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Casual social networking vs. corporate social networking (857 words, estimated 3:26 mins reading time)