MediaVision Blog : Search Engine Marketing

In today’s market, blogging is very important to businesses and individuals. Bloggers can be anyone you know personally (friends, family, or colleagues), and/or anyone you know virtually (online contacts). Businesses generally rely on blogging to promote certain products or service, and also to get a sense of what the general public thinks about what they offer. Individuals rely on blogging to voice their opinions on certain topics, services or products they deem important or appropriate. So in this sense, can the influence of bloggers be discounted?

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You’ll notice it most when you’re looking to buy something online. You arrive at a top-ranked site, you’re convinced by its flowery and flattering copy, and now you want to take action. Usually, there’s a “click here for a 15 day free trial” or “contact us now via our number/email address” or even “register and receive a discount on your purchase” or whatever. If there isn’t a call to action, you move on, feeling frustrated for wasting your time. Persuading a reader to take action is so important in terms of conversion optimisation. A simple sentence inserted here and there can crush the bounce-rate, bump up sales, and by extension, improve your site’s ranking simply by flagging your customer down.

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In my last post I talked about the linkerati (term coined by Rand Fishkin of SEOmoz), the important people you should be targeting with your content, who help to establish your credibility and send you buckets of quality traffic. I also explored some methods that you can use to attract their attention, like news or entertainment pieces, controversy, and industry related information.

Today I’m going to look more closely at my blogging to see if I’m up to scratch and whether I do enough to attract the right kind of attention. Basically we’ll see whether I contribute towards MediaVision’s blogging goals and whether I keep “viral” in mind.

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While Sarah Bird from SEOMoz was working on trademarking some new SEO Moz Marks, she noticed that a chap named Jason Gambert put in an application to Trademark SEO. What?

Not only did he put in an application, but she also noticed that he had managed to get all the way to publication phase too. So, it passed the preliminary review and is now sitting in that waiting period where people who may be harmed by this can object.

This guy managed to convince the TMO’s reviewing attorney that SEO is a process that involves the manipulation of keywords and is in fact not a marketing service.

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Getting familiar with your target market can be a daunting task. It can also be very simple if you know who you are targeting with your product or service from the start. Getting the name of your brand out there, and in the faces and minds of your ideal market, is the first step to achieving your goals. However, you need to know whose faces and minds you need to expose your brand to, in order for your brand to receive maximum exposure.

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To understand the semantic web is to understand the future. I’ve attempted to begin this knowledge quest practically in reading about Yahoo!’s latest developments in what they call their contribution to the semantic web. ”Open Search” is Yahoo!’s endeavour to enrich search results with deeper information, where integrating the support of semantic web standards such as microformats and Resource Description Framework (RDF) into search results, is the way to do so.

Standardising these meta data formats will allow website owners and developers the means to make better detailed site topic or subject matter available to the search engine to include in search results. In this way, the semantic web will “open” search (giving site authors more control over what to include in the results).

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Online video advertising is definitely on the rise.

Recently, Warner brothers signed a deal with YouTube to advertise an upcoming movie, Get Smart.
According to reports, the deal is only worth around $750,000, which is a pittance in comparison to what Google originally paid for YouTube ($1.6billioin), and the amount they spend on bandwidth on a daily basis ($1million).

Research suggests that advertisers in the US are only spending $1.3billion on online video advertising in comparison to the $27billion spend overall on online advertising.

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According to an article I read on the net recently, Yahoo! have been keeping busy by getting some extra exposure on radio channels in the United States, appearing as an attempt to up their game against Google. Their added features have created a new possibility of competition in the search engine industry. Yahoo!’s proactive approach carries the slight potential of disrupting Google’s comfortable spot at the top of this industry. The more exposure Yahoo! gets, the higher the chances are that some of our clients will be asking to make sure they are in the top 10, not only of Google, but Yahoo! too.

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When writing a blog or content for your site, who do you write for? Expert blogs say that you need to consider your target audience and write for them, but who are you targeting? To know who you’re targeting, you need to know what your content or blog aims to achieve.

Blog posts can help you achieve several things: they can increase links, or focus on quality links, increase traffic, or focus on the right kind of traffic. They can be sensationalist and heighten your visibility or brand awareness, they can help you get bookmarks, and they can impact on the durability of your site/product/marketing campaign.

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It’s refreshing to see a company stick to their ethos and honour their mission statement.

Of course, Performics was never going to be a massive moneyspinner for the giant, but the signal sent out to the SEO industry of impartiality is to be commended.

More often than not, spin teams are wheeled out in these situations to justify sitting on both sides of a corporate fence, but G has taken the high road and sold it off.

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