Some businessmen make impressive transactions with the currency of body language. They hold your gaze, keep their shoulders and hands open to you, and in the case of Lyndon B Johnson (thirty-sixth US president) invade your personal bubble. The power of body language lies in its proximity to our normal reception of stimuli. We see, hear, perhaps smell, that a product is superior, and we’re sold. Now that the majority of commercial sales has entered the realm of cyberspace, we need to translate the power of natural, honest persuasion to the net. You see, a website that appeals to the human senses has more dimension than one that promises outrageous giveaways using the same old, flashy banners.

In the world of literature the saying. “An apple does not fall far from the tree”, can be said when it comes to link building. Links are a crucial part of attaining high search rankings, but you must be very careful about whom you link. The links that surround your website must be relevant to the content that actually exists on the site itself. Carefully acquired links earn you points and boost your site ranking in the search engines.

Online communication tends to be more informal and relaxed than written text. This conversational style has resulted in everyone sending an email or writing a blog, adopting his or her own version of poetic licence. It`s debatable about whether some rules can be bent to suit a writer`s will or particular style. Other rules are less flexible. By not observing them we detract from our credibility, and effectively announce our carelessness to the world.

PR has changed its arena and has progressed into an online format, following an exciting approach to the future of online PR. WebPR enhances brand awareness, exposure, as well as SEO efforts. The channels that are used to achieve this are online article directories, press release sites, industry related sites, online newsrooms, blogs, forums and Social Media sites (like Digg). These are the basic WebPR tools to get you started.