February 2008
Monthly Archive
Dont fake it!
Posted by Dylan Brent on 11 Feb 2008 | Tagged as: Social Media
The benefits of a good social and viral marketing campaign, which often go hand in hand, is priceless; there is no questioning that. Where the questions start, however, is when marketers try to pursue a social/viral marketing campaign that works well. Answer: be honest!
What is Link Value and does your site offer it?
Posted by Prevyn Jeftha on 08 Feb 2008 | Tagged as: Link Development
“Link Value is the perceived value another site will derive from linking to you. The more value they see, the more likely they will be to link.” - Ken McGaffin
Reciprocal links seem to be the order of the day, but very rarely offer significant value to either of the parties involved. Many feel reciprocal links offer the most immediate value to most sites.
Footer links penalised by Google?
Posted by Darren Vrede on 08 Feb 2008 | Tagged as: Link Development
There has been some ongoing discussion about whether or not Google should penalise sites with a large amount of footer links. Footer links are something that we have all come across while surfing the net, and in a link-building environment, web pages are easier to surf using footer links.
In a post I read from Seroundtable, it is said that the footer links wont actually be penalised if your links are relevant and kept under a certain limit. I fully agree with this. If you have over 100 links with all different anchor text, Google might crawl your site and lose what the true content in your site covers. Whereas if your footer links are all relevant, and there are not a lot of them, it might work to your advantage. Relevance to the content would be the key to remember when creating footer links.
The demands of the Google Generation
Posted by Thomas Schonenberger on 07 Feb 2008 | Tagged as: Articles
Is the younger generation really smarter? Just because we have an insatiable demand for knowledge and want everything, including answers to all our questions, NOW, doesn’t mean that we are getting any better at analysing or interpreting our information. In fact, it seems that we are over reliant on the big G to provide us with answers!
Big brother is always watching
Posted by Katia Pereria on 07 Feb 2008 | Tagged as: Articles, SEO Strategy
If you think that you are keeping a low profile and Google isn’t tracking all those quick fix misdemeanours, you couldn’t be further from the truth. The reality is that Google knows all, and Matt Cutts and the crew are getting smarter by the day.
As grey-hat SEO tactics become more subtle, Google continues to expand its guidelines and even if they don’t have enough to hammer you right away, they may be archiving your movements for future evaluation.
Sincerely, your press release
Posted by Caitlin Smythe on 07 Feb 2008 | Tagged as: Online PR
A press release is a strictly news-structured article detailing a new development or enterprise within a company. It has excellent SEO benefits owing to its high link potential, and of course, it’s great PR. The problem comes in when SEO firms try to punt press releases through news sites, even when their clients don’t have news worthy of telling. This disobeys the first rule of good reputation management: don’t let news sites get hold of your negative press. And if you’re submitting poor, fluffy press releases to popular news sites, it’s definitely negative press.
Are search rankings really that important?
Posted by Sandra Cosser on 07 Feb 2008 | Tagged as: Common SEO Topics, SEO Strategy
All in the SEO business know the importance of rankings. We sweat blood and cry actual tears to get clients as high up the ranking ladder as we can. No one is really satisfied until the top of Google’s head page is reached and held for time immemorial. So it may come as a shock to hear that in the grand scheme of SEO marketing strategies, the value attached to rankings could be misplaced.
Ways to entice that prospective PPC client
Posted by Melissa Fillau on 07 Feb 2008 | Tagged as: PPC
Why would a client choose you over your competition? Do you have extensive experience? Do you have a lengthy list of client references and proof of results?
Or, like the majority of firms in this industry today, do you have to convince them that you are a promising young firm that they should utilise?
Let the client realise that you know all the latest strategies and tactics to enhance their PPC Campaign, and don’t be afraid to let them know what they are doing wrong. Don’t give them the specifics of exactly how you are going to solve the problem or too much detail on exactly which parts need to be amended. Just give them enough to let them know that you know how to make their campaign more profitable.
Your site’s ‘About Us’ page can make or break your credibility
Posted by Kim Gordon on 06 Feb 2008 | Tagged as: Online PR
A website can act as a portal to your business, especially if you are an online company and rarely get customers coming into your offices. It is imperative to ensure that the impression they receive of your organisation is solid, credible and likable. An ‘about us’ page is one that allows others entering your site to learn about your business and its story. This page could be the difference between a potential client deciding to use your services or bouncing off to the next site that they were considering.
Microsoft looks set to buy Yahoo!
Posted by Katia Pereria on 04 Feb 2008 | Tagged as: Hot off the Press, Search Engine News
This is no longer “new” news, but it is big news, and if it does go through, it will have huge implications on the search world. Microsoft’s bid would be one of the largest technology mergers the world has ever seen and would thus present important issues regarding the competitive landscape of the internet.
As Danny Sullivan mentions in his post on Search Engine Land on Friday, Microsoft is to bid $31 per share to Yahoo!’s board of directors to purchase the company, offering a deal that is potentially worth $45 billion.
