January 2008
Monthly Archive
Is the future of search and social media merging?
Posted by Phil Smulian on 23 Jan 2008 | Tagged as: SEO Strategy, Social Media
Let me start with a definition by comparison. StumbleUpon is not purely a Social Media wonder as much as Facebook is; it is also a search engine as much as Google is. The idea is to use community to determine what good content is. Like Google’s Pagerank algorithm, StumbleUpon promotes content that its users deem are worthy of promotion. In the case of PageRank, websites and blogs generally link to good content (but not always, since not everyone who likes something will put a link on his or her website). Between Google and SU, each cannot deliver information in the same fashion as each other. So they each are the best and most cultivated, engineered and evolved search engines in their respective field, or niche.
What moves social media content
Posted by Tare Dyce on 22 Jan 2008 | Tagged as: Social Media
In the online world, one might say, “content is king”. I agree with this statement and would add that using good words, expressions, having the ability to describe events or certain goods is essential. This will have people liking your content, and most importantly, everything else you might put out there. Users are very much aware of what they want and what others might think is right.
The element of trust.
Posted by Tare Dyce on 18 Jan 2008 | Tagged as: SEO Strategy
I have always loved basketball. I’ve admired both players and coaches over the years, and a few have certainly come out and impressed me both on court and off court. John Wooden, who is regarded as the greatest college coach in history, had so many innovative and interesting ways in taking all the teams he coached to greater heights. His book “Pyramid of Success” is a good reference on how one can succeed in life. I came across a similar Pyramid, inspired by Wooden’s steps, entitled the ““SEO Success Pyramid”
The property industry and its inescapable marketing future on the internet.
Posted by Phil Smulian on 18 Jan 2008 | Tagged as: Social Media
I recently read “Real Estate Marketers And Their Dollars Shifting To The Internet“, and wanted to learn a little more about what motivates people to use online means to look for and advertise real estate. So, having not done so before (not having dabbled much in the property game, on or off-line), I briefly explored one of the most successful online exploits in this area, Zillow. I simply wanted to find out what it is, what it does for the property owner and/or buyer alike.
Zillow is a website that connects Property buyers to property sellers online. But their striking functionality is more than skin deep.
Google’s crackdown on Paid Links
Posted by Melissa Fillau on 18 Jan 2008 | Tagged as: Link Development
Matt Cutts has said that Google considers buying text links for PageRank purposes to be outside their quality guidelines and wants to eradicate all unnatural linking.
Sites that publicly sell links have been penalised by Google on Search engine results pages and on PageRank passing ability.
Nearly all major search engines use links as editorial votes given by choice to the website. If sites buy links to increase their standing on search engine results pages, websites that naturally attract links to rank are at a disadvantage.
It seems evident that Google is getting better at detecting paid links and penalising sites that publicly sell them.
Is registering your copyright really worth the trouble?
Posted by Sandra Cosser on 18 Jan 2008 | Tagged as: Copywriting
No one really likes wading through the ins and outs of legal issues. I’m not sure that lawyers even like the law. So the thought of registering copyrights and willingly entering a legal quagmire is not something that appeals to our sense of fun. Most of us would rather sleep on a bed of nails and walk through fire than endure a trial. We don’t believe that we would ever file a suit against anyone, so the need for copyright is negated. There are, however, two important theories advocating copyright that counteract this reasoning.
Mobile Web opens up a whole new market
Posted by Kim Gordon on 17 Jan 2008 | Tagged as: Search Engine News
For small business owners starting out with a new website, there are certain fundamentals about conducting business online that are worth researching. One such opportunity is the mobile web, which is becoming one of the fastest growing areas online, and is worth keeping a watchful eye on.
The mobile web is predicted to take over desktop web access in upcoming years; however, larger businesses are failing to realise this and aren’t allocating their marketing tools in that direction. Thus, this stands out as a viable opportunity for smaller businesses to make their goods and services available to the public via the mobile web and grab potential customers away from the larger brands.
How to use action words
Posted by Celeste Yates on 15 Jan 2008 | Tagged as: Articles, Copywriting
Action words combine techniques of linkbaiting and keyword optimisation into one. Linkbaiting is when you use keywords, key-catching titles and a searchable topic to make an article as viral as possible. Users love the article and spread it to all their friends. The article, which holds links to your original site, moves around the internet getting traffic and good links back to your site.
b2b SEO resolutions for 2008
Posted by Celeste Yates on 14 Jan 2008 | Tagged as: Common SEO Topics
We’ve all made our personal resolutions to live healthier, lose the weight, drop the smoking and eat at least five different fruits a day. But now it is time for all business- to-business (b2b) SEO marketers to make resolutions for their marketing campaigns.
SEO marketers should make their first resolution this year to ensure that communication between their client and their customers is top notch. Open those channels with blogs, articles, and viral campaigns with feedback opportunities. It’s time to finally do the hard work and commit to creating good user experiences for your client’s SEO platform. Blogs need to be updated and content needs to written.
Counteracting Wikipedia vandalism
Posted by Sandra Cosser on 14 Jan 2008 | Tagged as: Articles, Hot off the Press
Wikipedia has become one of the largest and most frequently used information sources on the Internet. More often than not, when typing in keywords for your search, Google comes up with a Wikipedia option near the top of the list. One of the features that makes Wikipedia unique in the world of search, and one of the reasons that it’s so popular, is the fact that articles can be edited and have information added by anyone interested in doing so.
