November 2007
Monthly Archive
B2B advertising: how wide are your horizons?
Posted by Caitlin Smythe on 14 Nov 2007 | Tagged as: PPC
To begin with, B2B and B2C pay per click is pretty much the same thing. It still requires that marketers develop a highly targeted keyword list, write clear and compelling ad descriptions, design a landing page experience that is optimised for conversion and continually track the results. The differences lie specifically in those results, and have been divided up into four problems (summarised here):
Number one: you are advertising more complex services. It’s easy to understand the needs of your run-of-the-mill customer who is buying shoes. It’s not so easy meeting the needs of a client who is going to make quite a big investment in your business solution. B2B marketing targets the corporate searcher who is looking to invest in e-commerce in order to reach new goals and establish new clients.
Search Usability
Posted by Celeste Yates on 13 Nov 2007 | Tagged as: Common SEO Topics
The term “search usability” has a variety of meanings and has become a broad term to describe a selection of things. However, the term has lost a lot of it’s meaning and has become misunderstood with each expansion.
Professionals in Web design/development, SEM (Search Engine Marketing) and SEO (Search Engine Optimisation) use the term in the wrong context. They use it in presentations to clients and in conferences, although they don’t seem to know what it means either.
Let Google know what country you are from
Posted by Katia Pereria on 13 Nov 2007 | Tagged as: Hot off the Press, Search Engine News
Google Webmaster Tools has officially launched a new tool that helps us better control the country- association of our content. The information you will be giving Google will help determine how youyour site appears in country-specific search results, which in turn will also improve the search results for specific geographic queries.
Amanda Camp, engineer with Webmaster Tools, claims that although Google does its best to determine the location of sites and rank them appropriately, it sometimes leads to problems. There have been plenty of concerns from webmasters, and Google has been working hard to come up with a solution to make life easier for them, while safeguarding searchers as well.
SocialRank? … I’ve heard of that before…
Posted by Melissa Fillau on 12 Nov 2007 | Tagged as: Social Media
We all know that PageRank uses an algorithm based on the quality and quantity of inbound links to assign a rank (numerical weighting) to a webpage, but what is this new ‘social rank’?
SocialRank.com is a service developed by Mindvalley (a San Jose based company) to measure the quality of blog posts using a mathematical algorithm, so that readers don’t have to work their way through a mountain of irrelevant posts.
Vishen Lakhiani, co-founder of Mindvalley, tells us in an interview that people have tried to create filters for niche websites before, but failed because user votes don’t work for Niche topics. This is generally because the amount of people actually voting is minuscule in comparison to the amount of people that read the posts.
StumbleUpon, tenacious but not imposing
Posted by Phil Smulian on 11 Nov 2007 | Tagged as: Social Media
I finally discovered my favourite social media gem of the internet industry, that of StumbleUpon. It’s not that I’d never heard of it, in fact it had already been green-lighted by those I trust , it’s just that I’d stagnated in signing up, until now that is. The current competition is so rife and furious in the assortment of social media devices that are available for innocent passer-byers to spend their precious and underrated time on. I naturally felt tired by the prospect of looking into yet another media product. However, this little diamond impressed me as a genuine item.
The future of online advertising
Posted by Katia Pereria on 08 Nov 2007 | Tagged as: Articles
As search engines become critical to life online, the future of online advertising becomes increasingly blurred. We find ourselves searching for the website we are looking for even when we know the URL. Its laziness really but we all do it, everyday. This just emphasises how all online activity starts with the search engines.
Have we become immune to advertising, sponsored ads and those annoying banners and popups. Has our selective viewing officially kicked in? I think it definitely has.
Viral copy is golden thread
Posted by Caitlin Smythe on 08 Nov 2007 | Tagged as: Copywriting
Viral content is golden thread on the net. It’s easy to understand and easy to share. It can come in the form of lists of resources, quotations, theories, arguments and points of view. Digg is a great place to find viral content. Social media are perfectly suited to spin viral content, as it’s usually interesting and rewarding to share it.
