October 2007
Monthly Archive
Have some consideration; be good to your visitors
Posted by Phil Smulian on 12 Oct 2007 | Tagged as: Copywriting, Social Media
They are all saying that content is king, and it is slowly starting to sink in. not that sourcing link exchanges all day everyday isn’t fun, it’s actually spellbindingly exciting, but besides that the call to produce awesome articles, radiant posts and vivacious videos is ever present.
The process of choosing subject matter for your web content is a meticulous one, as this is where creativity and careful consideration is required. If I have a site about Plasma televisions, instinct would lead me to writing droves of text about how the plasma display panel is typically 37-inches diagonally in span, or how each pixel in a display is made up of three sub cells, each coated with a different coloured phosphor… but is that going to help?
Online advertising on the rise
Posted by Celeste Yates on 10 Oct 2007 | Tagged as: PPC
In a recent report by the IAB (Internet Advertising Bureau) and PricewaterhouseCoopers, online advertising has grown by 41% in the first half of 2007. This makes it a market share of 15%. It has been reported that it could reach 2.75 billion pounds by the end of the year. This is a new high for online advertising.
In total, British advertising has grown by 3.1% due to this rise. Online Classified ads have grown by a staggering 72% year on year, with display advertising following at 33%. Paid-for-search has risen by 44%. British advertising has now reached 9.1 billion pounds in total.
Facebook’s unwelcome publicity
Posted by Caitlin Smythe on 09 Oct 2007 | Tagged as: Social Media
Facebook has expanded its ever-seeing eye into both private and professional realms, spurring a love of digital peeping, akin to the popularity of reality TV. Logical next step: create corporate profiles and “socially” network your business, tapping into this open resource of publicity.
You can increase your visibility, nurture relationships with business partners and clients, and build up your brand in a user-friendly and popular environment. But take care. I maintain a small amount of subjective contempt for Facebook due to some unfortunate err… publicity issues. How about that “we dated but are no longer speaking” status? Not so subtle. Not really what you want your prospective clients to be reading about you, either. Ensure that you keep your message board informative and relatively formal. If your company has a blog, paste your posts into the discussion forum.
HR SEO a new weapon in reducing cost per hire
Posted by Louis Venter on 09 Oct 2007 | Tagged as: Hot off the Press, SEO Strategy
MVISearch has just formed a new joint venture with employersjobs.com to address the fact that most blue chip companies are not effectively using search to improve their direct recruitment strategy. With agency recruitment fees spiraling there has never be a better time to harness the power of search to reduce cost per hire and promote your employer brand awareness.
However firstly it’s a good idea to cover the basics.
What is HR-SEO?
HR-SEO is the art of making sure your direct recruitment website or campaign site is at the top of all search engines for all job titles in all locations. The result is effectively removing the over reliance on job boards and harnessing the traffic generation power of search.
The battle between Search Engines and paid links, will it ever end?
Posted by Katia Pereria on 09 Oct 2007 | Tagged as: Common SEO Topics, Search Engine News
It’s been an ongoing battle for some time now, and as Randfish mentioned in a post on this topic, most people are still completely unaware of the difference between sponsored and paid links. There seems to be so much confusion and uncertainty that these discussions appear to be going around in circles without much resolution.
It’s a fact that the more links a site has, the more relevant Google believes the site is and thus the higher the site will rank when someone performs a search. Higher rankings mean more traffic, thus more online sales.
Copyright for web
Posted by Celeste Yates on 03 Oct 2007 | Tagged as: Common SEO Topics
In South Africa if you create anything physical, whether it is an article or artwork, it automatically falls under the copyright law, and the artist has rights or ownership of it. However, it is not the same in other countries.
With the Web being created and majority of the content coming from the USA, it is best to understand the law from their side. In USA law, the artist does not get automatic copyrights to his piece, but has to apply for it. This applies to web design and content writing.
Revolutionising mobile search and tracking, QR codes
Posted by Katia Pereria on 03 Oct 2007 | Tagged as: Hot off the Press
Generally speaking, people are lazy. A lot of people will Google something rather than type in the URL. It’s a bit silly but at one point or another, we all do it.
If you are out and about and need to browse the Internet from your phone, more often than not, you can’t remember the URL and it’s just more of a mission than its worth to guess. When time is of the essence and you need that info pronto, it would be awesome if there was a way that that you could point your phone in the direction of the restaurant, bar, hotel and it would automatically take you to the review or website.
Microsoft Live Search: back from the grave?
Posted by Phil Smulian on 03 Oct 2007 | Tagged as: Search Engine News
The news is out and it’s spreading like wildfire, as usually happens when it’s of such magnitude as the latest algorithm update of Microsoft’s Live search engine. The search giant appears to be making history with its release of many brand spanking new and useful search features. No longer should it cower in the shadow of its two bigger brothers, as it has released an unprecedented number of new enhancements. It is only world-sized players like Microsoft that can afford major renovations like this one, yet it’s under question exactly how this will affect the balance in the market. Usability, relevance, and innovation in features are pivotal factors that separate the search contenders in the race, where Google has dominated that stage since the turn of the century.
Keyword matching
Posted by Dylan Brent on 02 Oct 2007 | Tagged as: PPC
When starting out and not knowing too much about Pay Per Click advertising, one tends to start out using a wide variety of keywords with broad matches. This only generates unfocused traffic with little conversion and leaves behind a next to nothing budget. I find when starting out broad and trying to work your way to a specific, more specialised set of keywords is hardly effective, you waste not only your time, but also your budget, and achieve little conversion.
Feeding the rumour mill
Posted by Sandra Cosser on 01 Oct 2007 | Tagged as: Social Media
In the world today, with its stresses and its tensions we could all do with a break from reality. People take their breaks in various ways, some read, some watch television, some play Play station games, some even seek outdoor activities (gasp). But ultimately we all seek the same thing, we all seek alternate realities. Computers are ideally placed to provide alternate realities various companies have programmes that allow you to create your own reality with your own characters in your own world, you can have wars and tyrannies and peace, depending on your inclinations.
