August 2007
Monthly Archive
Google page rank – is it here to stay?
Posted by Katia Pereria on 30 Aug 2007 | Tagged as: Link Development, Search Engine News
PageRank (PR) is the method used by Google to rank web pages. This method “independently” weighs links to your site’s pages from other pages on the internet. If you have the Google Tool Bar you can access PR.
This is the heart of Goggles software, it is a system developed by Larry Page and Sergey Brin, the founders of Google. PageRank plays a central role in many of Goggle’s web search tools.
How does search fit into the marketing mix?
Posted by Katia Pereria on 28 Aug 2007 | Tagged as: SEO Strategy
Over this last week in San Jose, the Search Engine Strategies conference was going down. There were an abundance of awesome and terrifically clued-up speakers that spoke at the event.
When they got to the discussions on Advertising, a particular talk reviewed on the SEO Round Table website: Putting Search back into the Marketing Mix drew my attention.
Some of the points made were very valid and insightful in regarding the important part that Search plays in the overall Marketing world. Ultimately Search marketing should be considered as an essential part of any overall marketing campaign, online and off.
Beer and bowling, the truth behind team management
Posted by Caitlin Smythe on 22 Aug 2007 | Tagged as: Articles
I’m a believer in the cohesion of the “team”. I think “team building” is a necessary and often underplayed component of general rat race policy. That is why, and I feel I must, congratulate MVI South Africa in its unfailing and keen commitment to the unity and uh…intimacy of every day spent in the sleepless world of online marketing. I must further congratulate them on their recent “team building” enterprise:
The wolves of social media manipulation
Posted by Caitlin Smythe on 22 Aug 2007 | Tagged as: Social Media
So here’s a fun conundrum. A little wrinkly Republican called Dr. Ron Paul is running for U.S.A president next year, and it is alleged that he has taken over the Internet using…uhm…Youtube. Who cares, right?
But it’s not Youtube alone, no; he has staged his deft coup over all unsuspecting cheerleader chalkboards, namely, Facebook, Myspace, Friendster and more. What he’s done is persuaded (paid, blackmailed, kidnapped, cloned) an army of Texan libertarians to search for him online and Digg articles that mention him, join all his clubs, vote for him in all the online polls, and pretty much get his name flashing in bright lights.
Pride before a fall?
Posted by Louis Venter on 21 Aug 2007 | Tagged as: SEO Strategy, Search Engine News
Reading Greywolf’s recent post about quality score within Google’s adwords positioning really highlighted a rant I’ve been having internally for a little while.
In a world where every publisher has to be ABC certified so that they are completely accountable to advertisers, Adwords continues to disregard their advertisers. Graywolf has a great point about quality score: just pay us more money.
Even though Google does report the most basic of quality scores, they have a ludicrous scale to report them. If they truly wanted to be upfront, surely they could have a scale of 20, as minute changes to the quality score will determine ad placement.
The SEO game – the spam war
Posted by Katia Pereria on 20 Aug 2007 | Tagged as: Search Engine News
I found this on Jim Boykin’s blog and find it hilarious. The game has been released by Gsinc.com and although the actual game its not very exhilarating, what matters is that it’s about SEO and that these guys have taken the time to develop a funny game around what search marketers do every day. These are real issues that we face in the industry on a day to day basis.
The object of the game is to punch out the various search engine guideline violating characters until the referee, Matt Cutts, gives you a thumbs up.
Twitter - for all kinds of twits
Posted by Caitlin Smythe on 20 Aug 2007 | Tagged as: Social Media
I read a neat evaluation of Twitter posted on scripting.com that sings the mini-blog’s praises. It counts Twitter’s eggs (possibly after they’ve hatched) as follows:
It’s a social network of sheep-people following one another in an endless, public notification system, with unlabelled arcs sliding around in an open identity system. (Tweet tweet tweet, I say.)
It’s also a micro-blog with the available space of a cell phone text – enough to say that you’re bored at school and stick in a link to hotasiangirls.com.
The importance of killer titles
Posted by Katia Pereria on 15 Aug 2007 | Tagged as: Common SEO Topics
It’s so important to team up great content with great titles, yet so many people fail abysmally at the latter.
Great headlines inspire great content so it’s a knock-on effect; your headline is a promise to prospective readers. Its job is to clearly communicate the benefit that you will deliver to the reader in exchange for their valuable time.
Understanding what type of headline is appropriate to a specific context is the key to writing captivating post titles that will get your writing read.
Looks VS brains – the importance of both
Posted by admin on 15 Aug 2007 | Tagged as: Common SEO Topics, Site Structure
There is the saying that beauty is only skin-deep. But what is the point of having a beautiful / hi-tech exterior with a boring / dull interior?
On the other hand, have you ever spent a marketing budget on well-designed brochures only to leave them in the closet and forget about them? What is the use of a modern, stylish website that appeals to your target market but is never seen be them? Just like nature, it’s all about balance. It’s important that your design and marketing compliment each other.
Hacking social networks - stolen identities
Posted by Katia Pereria on 08 Aug 2007 | Tagged as: Articles, Social Media
I read a very disturbing post on Bruce Clay’s blog this morning about hackers in Australia using your personal information on social networks to steal your identities.
Jason West from the Marketing Pilgrim wrote about a story for The Sydney Morning Herald about a 25-year-old female that was being harassed by someone that stole her identify and created a false MySpace profile. The profile included comprising photos, lewd remarks, and the woman’s home address and phone number. She realized that this had happened after old men started, emailing, texting and some showing up on her doorstep. Scary.
